General services:

TTL

TTL – integrated comprehensive programs to promote a product or service

Company service in the TTL:

• Developing campaign strategy;
• Development of the creative concept of the campaign;
• Development of campaign tactics, including the selection of the optimum channel KPIs promotion and general coordination of the campaign and for each channel separately;
• Preparation of a plan of integrated communication, media plans and executive plans for promotion in each channel;
• Implementation of the campaign;
• Intermediate and final campaign performance reporting, analytics based on the results of the campaign

ВTL

BTL – program to promote the product or service for the end user

Consumer Promo (CP) – different means of influencing the final consumer, stimulating demand.

Company service in the BTL:

• Development of the creative concept of the campaign;
• Develop tactics CP, including the selection of the optimal promotion channels and provide KPIs campaign as a whole and for each channel;
• Legal and financial (tax) scheme of the project;
• Preparation of the executive plans to promote in each channel profile and promotional staff;
• Development of communication materials, equipment and uniforms;
• Recruitment and training of staff;
• The agreements with the channels of activity;
• Implementation of the campaign – field stage;
• Intermediate and final campaign performance reporting (including on-line format), analytics based on the results of the campaign.

Event Marketing

Event Marketing is a set of measures in the area of internal and external communications aimed at the presentation and promotion of the brand, product / service or the company to activate the attention of the target audience through the emotional impact.

• Presentation, opening ceremony;
• Festivals, fairs, festivals;
• Meetings, round tables, conferences, seminars;
• Corporate events and anniversaries;
• Open days, tours of the company.

ADDITIONAL SERVICES:

Sponsorship

Investment in the special events to their own advertising and PR

Celebrity marketing (CM)

Attracting famous and popular persons to solve problems and achieve the goals within the brands communication, advertising campaigns and strategies.

Agency Service in the field of CM includes:

• Develop a strategy and campaign advice on celebrities;
• Development of the creative concept of the campaign
• Negotiations with celebrities’ agents, the formation of the optimal solution for campaign strategy;
• Legal and financial (tax) scheme of the project;
• Preparation of the executive plans to promote in each channel
• Implementation of companies.

Consulting services:

The company provides services for the evaluation and selection of contractor performance, budgeting and its ratio with the creative proposal offered to the customer.

Development and production of POS materials

Development and production of all types of communications materials needed to carry out the campaign.

• Leaflets, posters, brochures, displays, shelf talkers, shelfstopery, mobiles, pallet materials dispensredy, coupons, scratch cards, lottery tickets, 3D-design, hard-posters, etc.;
• Promotional stands of various types;
• Original modeling, development of non-standard and complex materials (prizes, gifts, souvenirs, non-standard materials).

Public relations

• Media Relations;
• Management of image and reputation;
• Intranet PR;
• Crisis Response.